Privacy Policy
Airia Brands Inc. (also known as Lifebreath®) and our affiliated companies, including Airia Holdings Inc., Airia Devel Inc., and Airia Leasing Inc. (collectively referred to as “Airia,” “we,” “us,” or “our”) are leaders in Indoor Air Quality (IAQ) management, with solutions for residential, commercial and industrial applications. We design, manufacture, and market the highest quality ventilation and indoor air quality products.
We’ve drafted this Privacy Policy to inform you on how we handle the Personal Information of our visitors (“you”) to our website located at https://www.lifebreath.com/about/ (the “Site”). This Privacy Policy outlines the legal basis on which we process your Personal Information. Please contact our Chief Compliance Officer if you have any privacy questions.
Please read through this Privacy Policy carefully so that you may decide to consent, refuse to consent, or later withdraw your consent to the collection and use of your Personal Information.
This Privacy Policy is effective: January 1, 2022.
1. Your Consent
(a) Providing Consent
(b) Refusing Consent
(c) Withdrawing Consent
2. What is Personal Information?
3. How and Why We Collect Personal Information
(a) Marketing Communications
(b) Cookies
(c) Site Usage Information
4. How we share your Personal Information
5. Anonymized Data
6. How We Protect Your Information
7. Your Privacy Rights on this Site
8. Data Retention and Your Rights to Access and Correction
(a) Your Right to Access
(b) Your Right to Update or Correct Your Information
(c) Data Retention
9. We May Change this Privacy Policy
10. Data Privacy Contact
1. Your Consent
(a) Providing Consent
By using our Site, you agree to the collection and use of Personal Information in accordance with this Privacy Policy.
(b) Refusing Consent
In the event you refuse to the collection and use of Personal Information in accordance with this Privacy Policy, please leave our Site immediately.
(c) Withdrawing Consent
Except as required or permitted by applicable data protection laws, we will not use or disclose your Personal Information for any purpose for which you refuse us consent or later withdraw your consent. You may at any time withdraw your consent with future effect and without affecting the lawfulness of the processing of your Personal Information based on your previous consent.
If you withdraw consent, you agree that despite this withdrawal we may continue to use the Personal Information previously provided to us
(i) to the extent that we are contractually obligated to do so,
(ii) to the extent necessary to enforce any contractual obligations you may have with us, and
(iii) for any other legitimate purpose (including fraud prevention) permitted by applicable data protection laws.
If you withdraw your consent to use and disclose this information, we may no longer be able to respond to you when you contact us. For example, if you contact us regarding our product’s warranty and you withdraw your consent, then we will not be able to assist you.
2. What is Personal Information?
“Personal Information” is broadly defined to include all information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. Personal Information could be as simple and direct as your name, but it could also be less explicit like how a certain individual interacted with a website or an advertisement. Personal Information includes “Personal Information” as defined in PIPEDA.
3. How and Why We Collect Personal Information
The Personal Information that we collect varies depending on the nature of and reason for your interaction with us. We collect Personal Information:
• when you communicate with us…..
– to find a contractor or distributor to purchase our Lifebreath product;
– to register your Lifebreath product for warranty purposes;
– to request a Lifebreath product manual; or,
– for other inquiries.
• when you engage with our online communities or advertising, including when you click on advertisements or interact with our social media pages (such as LinkedIn); and,
• when we leverage our Site’s cookies in order to better learn how visitors including you use our Site in order to improve it. Please see our Cookie section for more information.
(a) Marketing Communications
Where we are legally required to do so, we ask you for your prior consent before providing you with promotional materials or information (referred to as “Commercial Electronic Messages, or “CEM”s). You may withdraw your consent to the receipt of CEMs at any time. This will not affect the processing of your Personal Information in relation to our communications.
(b) Cookies
A cookie is a small text file that is stored on your computer to help us make your visit to our Site more “user-friendly.” Cookies provide us with information about your use of the Site that can help us improve the Site and your experience with it.
Our Site uses “cookies” for analytics and site usage purposes.
If you wish to disable our cookies, you may turn off the cookie function on your browser. Instructions can be found at https://www.aboutcookies.org/.
(c) Site Usage Information
This Site gathers traffic patterns, usage information, and other aggregated data in order to evaluate our visitors’ preferences and the effectiveness of our Site. This aggregate usage data does not identify you individually. We may share anonymous, aggregated statistics about visitors to our Site with others outside our company, or we may allow third parties to collect aggregate data through our Site.
4. How we share your Personal Information
We do not sell Personal Information, and we will not share your Personal Information, except:
(a) to our contractors or wholesalers in the event such sharing is required for warranty purposes;
(b) to third parties performing clearly defined subprocessing functions on behalf of us (such as analyzing data, providing marketing assistance, providing search results and links, or verifying data provided by you);
(c) where we are required by law to disclose Personal Information; in connection with any legal proceedings or prospective legal proceedings;
(d) in order to establish, exercise, or defend our legal rights;
(e) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling. We will require any person or entity to whom we provide your Personal Information to agree to comply with our then current Privacy Policy. We will take reasonable commercial efforts to ensure that they comply with our Privacy Policy; and,
(f) in the event of a transfer of ownership or assets, or a bankruptcy, of Airia or any of its affiliates.
We may also share your Personal Information with one or more of our respective subsidiary and parent companies and other affiliated legal entities and businesses who are under common corporate control. However, all of the parent, subsidiary, and affiliated legal entities and businesses of Airia that receive your Personal Information will comply with the terms of this Privacy Policy and all applicable data protection laws with respect to their use and disclosure of such Personal Information.
5. Anonymized Data
We may create de-identified or anonymized data from Personal Information that you provide to us by excluding data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you. Anonymized data is no longer considered Personal Information and is not subject to this Privacy Policy.
6. How We Protect Your Information
To protect your Personal Information against accidental or unlawful destruction, loss, use, or alteration and against unauthorized disclosure or access, we and our sub-processors use appropriate physical, technical, and organizational security measures.
7. Your Privacy Rights on this Site
You have the following rights with respect to the Personal Information that we collect, use, or share:
- Right to be Informed
The right to be informed about the collection and use of your Personal Information. - Right to Access
The right to be provided with a copy of your Personal Information held by us. - Right to Rectification
The right to require us to correct your Personal Information if it’s inaccurate or incomplete. - Right to Restriction of Processing
The right to require us to stop processing your Personal Information but still allow us to hold onto it. - Right to Object
The right to object to our continued processing of your Personal Information. - Right to File a Complaint with the Privacy Commissioner of Canada
The right to complain about the breach of your rights.
To exercise your rights or to determine what rights you may have, you may reach out to us by email at compliance@airiabrands.com.
If you’re not satisfied with our response, you may complain to Privacy Commissioner of Canada. If you’re unsure of how to contact the Privacy Commissioner, let us know, and we’ll endeavor to help you.
8. Data Retention and Your Rights to Access and Correction
(a) Your Right to Access
The disclosure of information will be provided at a minimal or no cost to you. The cost will be directly proportional to how large your request is. We reserve the right to decline your request where the information requested:
• would disclose Personal Information of another individual or of a deceased individual;
• is subject to legal privilege;
• is personal health information that was not provided to us directly by the individual requesting access;
• is not readily retrievable and the burden or cost of providing would be disproportionate to the nature or value of the information;
• does not exist, is not held, or cannot be found by us, could reasonably result in serious emotional harm to the individual or another individual, or serious bodily harm to another individual; or,
• may harm or interfere with law enforcement activities and other investigative or regulatory functions of a body authorized by statute to perform such functions.
We also will not disclose the Personal Information where a law of your country, state, province, or other subnational entity would bar such disclosure.
(b) Your Right to Update or Correct Your Information
You may in most cases correct or update your Personal Information by instructing us to do so on your behalf.
(c) Data Retention
We do not hold onto your data for forever. Instead, our default is to retain your Personal Information until it is no longer necessary for the purposes for which it was collected or otherwise processed, or to comply with legal obligations.
9. We May Change this Privacy Policy
In order to maintain or enhance our Services it might be necessary to change this Privacy Policy from time to time. We reserve the right to modify this Privacy Policy at any time, subject to applicable data protection laws. Please visit the Site from time to time for information on updates to this Privacy Policy.
10. Data Privacy Contact
If you have any questions regarding this Privacy Policy or the privacy practices of Airia or its sub-processors, or if you require assistance to withdraw your consent to our processing of your Personal Information or wish to access or correct your Personal Information, please contact us by sending an email to compliance@airiabrands.com or in writing to Airia Brands Inc., 511 McCormick Blvd., London, Ontario, Canada N5W 4C8. Attention: Chief Compliance Officer.
